Steve Jobs on Innovation

“Innovation is not about saying yes to everything. It’s about saying no to all but the most crucial features.”

~ Steve Jobs

A product stuffed with features that are barely used is indicative of a broken process, flawed thinking, or laziness. Often it’s best to do one thing well – better than anyone else.

It takes focus and discipline to discover what’s most crucial to your customers. And guts to stand-up and make the difficult decisions about what gets left out or is less important.

Figuring out what matters most is hard work, but it’s your responsibility to do it. And remember to use this answer when you need it, “It just doesn’t matter.”

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