Jeff Bezos on Being Customer Focused

“If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.”

~ Jeff Bezos

I’ve worked with people over the years who worry too much about what the competition is doing.

It’s fine to keep an eye on what your competitors are doing. But mostly for the purpose of knowing how you are uniquely different and better.

Wouldn’t you much rather be the pioneer and let the competition worry about you?

Spend your valuable time and energy making better products for your customers. Not watching the competition do it.

Leave a Reply

Your email address will not be published.