Show Customers the Product Definition Before the Coding Starts

Congratulations, your potential customers have confirmed that they want your product. That they can’t live without it! Your next step is to define your product in more detail. Which you will need in order to get input and feedback from your customers about what you plan to build.

Neglect Product Concept Testing at Your Own Risk

In the beginning you have an idea for your new product or capability. But will it really solve your customers’ problem? Before you start building it you need to test the idea with your target market. You want to do this early – before you spend time and effort building it. Keep the process lightweight so it can be done fast and for a low cost.